Democratic public life only thrives where institutions enable citizens to debate matters of public importance.

Interactive radio talk-shows are popular platforms for political debate. TRAC FM builds on the success of these platforms and combines several new media practices to involve citizens in debate and high frequency monitoring of public services. Relying on a suitable combination of available ICTs, TRAC FM combines Radio, Mobile, Print, graphic design and online media to create a new and popular approach to public engagement, monitoring and data driven advocacy.

How it works
Together with Civil Society Organisations (CSOs), researchers and local media partners we identify pressing and popular problems within the delivery of public services and bottlenecks in government policies. Through the creation of an elaborate advocacy campaign plan, TRAC and partners develop a strategic approach to leverage public opinion and advocate for pro-citizen legislature and policies.

The easy to use TRAC FM software is used by radio presenters to hold surveys during their talk-show to which listeners can react via SMS (free of charge). During these popular radio debates, listeners are presented with a multiple choice question which allows them to report on a failing public service, give their opinion on pressing public issues or reflect on common matters in their communities. Incoming text messages are collected by TRAC and processed into a real-time online data visualisation. The visualisation depicts a range of clear graphs representing the poll results and additional (anonymised) data like the districts and gender of respondents. The visualisation is instantly relayed to the FM stations where the radio talk-show host interprets the results and presents the poll outcomes to expert guests in the studio.

Through random sampling of our respondent base we get a clear picture of the profiles of our average respondent and can vet this against demographic data to enhance the repressiveness of our data. In simple terms, we know that more men respond to our poll questions than women. We consider these discrepancies before presenting our data for advocacy.

The data gathered during the radio-polls are processed into comprehensible infographics (Graphs, Maps, etc.) and used, together with additional context and recommendations in advocacy reports, position papers and lobby campaigns to represent the often unheard voice of citizens.

We can boost your advocacy work by raising citizen voices in a structured and data-driven way. Please do not hesitate to get in touch for a brainstorm on how we could work together!