On the VOC MEL approach‘Public Debate’ does not easily quantify itself in clear indicators. Social change often is gradual and complex. It is hard to tell if and how public debate within a community is affected by interactive radio debates or how individuals reconstruct their democratic self-awareness when they participate in TRAC FM and other interactive media programs.
The VOC program aims uncover the hidden impact of the TRAC FM methodology by zooming in on the effect on grassroots communities and individual citizens.A rigorous complexity-aware Monitoring, Evaluation, and Learning (MEL) approach will be applied to TRAC FM’s work as the core of the project.
Complexity-aware approaches are appropriate in projects where cause-and-effect relationships are uncertain and contextual factors are likely to influence programming. Various qualitative and quantitative data collection measures will be layered to gain insight in TRAC FM’s contribution to change such as the Most Significant Change Technique and Outcome Harvesting, participant journaling, focus group discussions, and questionnaires in addition to the results of the poll questions.
Where previous campaigns were focused on the uptake of data by CSO partners and consequent advocacy, the VOC program zooms in on the experience of grassroots users (radio listeners, poll participants, non-users). The products that result from the methods provide detailed accounts of change that TRAC FM contributes to, providing valuable insight to its true impact on public debate in communities across Uganda. These insights also allow for making adjustments to future programs of TRAC FM to best achieve its goals and objectives.
The insights into this program forms the basis of an upcoming film production that will capture the work of TRAC FM like never before.
Six poll questions ran across Uganda's most popular radio stations and talk shows were organised relating to the 2021 general elections. Polls are developed with input from relevant CSOs, government institutions or other stakeholders.
Poll one: Physical rallies needed for effective democracy
Poll Two: Priority Issues for the Next Elected Government
Poll Three: Best Performing Ugandan Leaders
Poll Four: The Meaning of peace
Poll Five: Media Influence in 2021 Elections
Poll Six: Trust in newly leaders
VOC Campaign Report: Download