Why Trac FM was selected
Trac FM was selected for its ability to transform radio listeners into active participants in public debate through the introduction of a user-friendly tool and hands-on training for broadcasters.
By building on a strong radio tradition and using ubiquitous SMS as platform, Trac Fm maximizes impact with limited means.
It enables radio
stations to perform data driven journalism in real time and thereby contributes
to independent, fact-based journalism, and a more engaged civil society.